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About us

Enhance Your Hookah Experience

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Discover New Flavors

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Start with the customer – find out what they want and give it to them.

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Everything is designed.
Few things are designed well.

Meet our team

Dedicated professionals driving our success

Tony Fred

Chief Executive Officer

Founder and chief visionary, Tony is the driving force behind our hookah store. He is passionate about creating an exceptional smoking experience and is involved in product selection, marketing, and enhancing customer satisfaction.

Mich Stark

Chief Commercial Officer

Mich loves taking on challenges. With his multi-year experience in the tobacco industry, Mich has helped the company to get where it is today. Mich is among the best minds.

Aline Turner

Chief Technical Officer

Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house staff and looks after the community of hookah enthusiasts.

Iris Joe

Chief Financial Officer

Iris, with her international experience, helps us curate a diverse range of hookah products and accessories. She is dedicated to ensuring our customers find exactly what they need for a perfect session.